Stop incenting us to do the wrong thing

It's getting harder and harder to just watch a movie. If you buy a movie on iTunes now, you have to go through the main menu to start playing it, you can't just start the movie. The production companies do this to get you to watch their marketing, but it has an interesting side effect: it incentivizes people to pirate the movie in order to skip all the junk they don't want to watch:



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